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Course Details:

Program Name
Business Development: Distinctions Between Marketing and Sales
Program ID
32969
Credits
1
Field of Study
Marketing -- 1 Credit
Price
$39.00
Instructor(s)
Description
Is it marketing or is it sales? And does it make a difference? This short course explores those key questions - and their implications for growing your business.
Learning Objectives
Participants in this course will learn how to: • Differentiate among the "Big Three concepts in business development: sales, marketing and wasting your time and money • Use tips to improve the first two and avoiding the third
Prerequisites
Some experience in business development
Advanced Preparation
None
Course Level
Advanced
Delivery Method
Self-Study
Major Topics
* The most important thing sales and marketing professionals can do * The biggest mistake * Building better brand buzz * "Karma-based" marketing - and how it can work for you
Publication/Revision Date
Thursday, January 02, 2014
Expiration
6/30/2015
Enrollment close
Final Exam Grading Policy
To pass this Self Study you must meet or exceed the minimum passing score on the final exam within the allowable attempts. Final Exam passing score: 70% Final Exam allowed attempts: 3
Content Partner
Business Learning Institute
Sponsor
Business Learning Institute
NASBA ID
108061
QAS ID
QAS036
Practice Areas
-